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How this thing is built.

Notes on the stack, the fonts, the illustrations and the decisions behind the design. If you're hiring a studio, this is the kind of detail we care about — so we extend the same courtesy back.

Stack

Static Astro 5 build, no client-side framework, no hydration unless strictly needed. The whole site is plain HTML + CSS, with a sprinkle of vanilla JavaScript for the page-intro curtain, the case-study chat animation, and the mobile nav. Served by nginx with HTTP/3. Built and deployed from a self-hosted Git runner.

Type

Zodiak (Italic and Regular, by Indian Type Foundry, served from Fontshare) carries the display headlines and the pull-quotes. General Sans (by Indian Type Foundry, also Fontshare) handles body, UI and the small-caps eyebrows. Both are self-hosted from /fonts/ — no Google Fonts request, no third-party CDN.

Color & motion

A small palette anchored on a near-black ink (#0A1F3D), a paper-white background and one accent blue (#2563EB) for state, links and the small italic emphasis. Motion is restrained: a 2.2s page-intro curtain on first visit, an IntersectionObserver-driven typewriter on the case study, and standard CSS transitions on hover. Every animation respects prefers-reduced-motion: reduce.

Icons & illustration

All icons and the case-study illustration are inline SVG, hand-drawn in the same vector language as the rest of the layout. Zero raster images on the landing page, which keeps the page weight under 35 KB before fonts.

Source

The site is small enough that we don't need a CMS. The blog is an Astro content collection (src/content/blog/) with a Zod schema, and the rest of the copy lives directly in the components. We treat both as code: every change is a commit, every commit is reviewable.

Credits

Design, build and words by Carlos & Benjamin. Page weight audited with the Chrome DevTools network panel, not with marketing.

kiia.cloud

A small studio for product, brand and AI work. Designed & built by Carlos & Benjamin.

Kiia Cloud LLC
30 N Gould St Ste R
Sheridan, WY 82801
United States
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