How to claim your business profile in ChatGPT Business Hub
Business Hub is the dashboard within Businesses in ChatGPT for claiming your business profile and contributing information about what it offers, part of a beta OpenAI announced on November 10, 2026. It is separate from the ChatGPT Business team plan, and managing a profile does not enable a Business Agent in Latin America.
Verified on November 13, 2026. We checked the announcement, product page, help article and official policies linked in each section. The Business Hub URL redirects to sign-in; we have not completed registration using a business in Spanish-speaking Latin America. The steps below describe OpenAI’s documented flow.
In 60 seconds
- Start at chatgpt.com/business-hub. Eligibility depends on business type, location and supported verification.
- Local stores and restaurants can only claim an existing U.S. listing, according to the setup help.
- Claiming and completing Persona are different checks. Approved Persona verification enables the blue badge and management features detailed in that help article.
- Business Agents remain limited to eligible U.S. ecommerce and online service businesses with a website. Insights are aggregated and do not provide access to conversations.
- Correcting information can help your operation; it does not guarantee visibility or sales, as the Businesses in ChatGPT terms explain.
Who can claim a profile today
The product page says claiming is initially available to eligible businesses with a website. The official help adds that both ChatGPT and the required verification must be supported. You can act as the owner or an authorized representative; an Ads account or ChatGPT Enterprise agreement is not required to claim an eligible business.
| Situation | Status on November 13, 2026 | What to check |
|---|---|---|
| Online business with a website in a supported location | Claiming available if eligible | Category, location, authority and offered verification |
| Online business missing from search | An option to add it may appear | Whether that option is available for the business |
| Local store or restaurant | Existing U.S. listings only | This route does not establish access for a local business in Spanish-speaking Latin America |
| Online business in Mexico, Peru, Paraguay, the Dominican Republic or Chile | Verify in its account | Country-level ChatGPT access does not mean an approved claim |
| Business Agent for a Latin American business | Outside current availability | OpenAI limits agents to eligible U.S. ecommerce and online service businesses with a website |
Table sources: setup help and product page, checked on November 13, 2026.
Mexico, Peru, Paraguay, the Dominican Republic and Chile appear on the official ChatGPT supported-country list. That list covers ChatGPT: the sources reviewed do not publish a Business Hub approval matrix by country and category. The profile policy allows OpenAI to decline businesses or defer categories for safety and integrity reasons.
We did not find a published price for claiming a profile on the OpenAI pages reviewed. Check the conditions shown in the flow before proceeding; do not budget on the assumption that it is free.
How to claim your profile, step by step
These steps follow OpenAI’s help article, checked on November 13, 2026. Before starting, identify who is authorized to represent the business and who manages its domain.
1. Open Business Hub and find the business
Sign in to ChatGPT and open Business Hub from the web sidebar, or visit Business Hub. Search by name, select the correct listing and confirm the account that will manage it.
If it is missing, an eligible online business may see an option to add it. Keep the local-store and restaurant restriction in the table above in mind. If the listing is locked, use the contact-support option; if someone has already claimed it, the help article documents an ownership dispute process.
2. Verify your connection to the business
Choose from the methods shown for your business. The help article documents these routes:
| Method | What you need to be able to do |
|---|---|
| Business phone | Receive a code by SMS or automated call at the displayed number |
| Business email | Receive a code at the email address associated with the business |
| Website domain | Add the specified TXT record to DNS, then return to verify it |
| Shopify store | Connect the matching store, review permissions and sign in to Shopify |
Your account may not offer every method. If someone else manages DNS, ask them to add the record exactly as displayed; propagation can take time.
3. Wait for the claim decision
OpenAI reviews the request and emails its decision or asks for more information. The help article does not set a universal approval deadline. If review is pending, wait for its response before trying again.
4. Complete Persona before managing the profile
Once the claim is approved, open the profile in the Business tab and follow the Persona verification flow. Until it is approved, you cannot publish changes, connect a feed, view insights or create an agent even if the business meets the other requirements.
Persona may request government-issued identification, business registration information and proof of authority. The help article does not list accepted documents for each Spanish-speaking Latin American country: follow the instructions for your case rather than assuming a particular national document qualifies.
The blue badge appears after Persona approval, not when you submit a claim. The commercial page describes it more broadly as a claimed profile; this guide follows the explicit operational requirement in the help article.
Review the details before submitting: if you use Persona to create a new profile, OpenAI’s approval automatically publishes it. The help article warns that this profile has no separate publishing step.
5. Update the information and connect a feed where relevant
After both approvals, you can update the website, description, category, logo and delivery or return policies, among other details. If you sell products, the help article covers connecting a feed with prices and availability, including a CSV that follows its linked specification.
OpenAI reviews and publishes changes; they can take time to appear in a listing or answer. Section 4 of the terms explains that managing the profile does not give you exclusive control over its contents: OpenAI may supplement them using other sources.
If you use Shopify, also check its ChatGPT help, reviewed today: connecting the store provides a verification route, and its agents remain limited to eligible stores based in the U.S. Do not treat a Shopify connection as permission to launch an agent from Latin America.
Read insights without treating them as sales
With Persona approved, open Insights in Business Hub. The official help describes a 28-day window:
| Data | What it means | What it does not establish |
|---|---|---|
| Online business mentions | ChatGPT references its website; the brand name alone does not count | Every time someone discussed your brand |
| Local business mentions | A result for that location appears, even if nobody opens the listing | A visit to the premises |
| Website clicks | People click through to your website | A qualified inquiry or sale |
| Discovery topics | Grouped themes in answers mentioning or citing the business | Individual questions or directly measured purchase intent |
A blank field can mean the reporting threshold has not been reached, data is still being collected or reporting is unavailable. Blank does not mean zero. OpenAI does not publish a numeric threshold in that help article; it directs you to support if the issue persists.
The official announcement confirms that insights are aggregated and businesses do not receive user conversations or Business Agent chats. To track what happens after someone reaches your site, use our guide to measuring traffic from ChatGPT, Claude and Perplexity. Do not expect dashboard clicks to match sessions, contacts or revenue in your tools automatically.
What you should not promise the team
Claiming does not guarantee more recommendations, higher placement or sales. ChatGPT keeps its independent recommendations, according to the product page; section 8 of the terms also disclaims guaranteed traffic or conversions.
On November 13, 2026, agents are available only to eligible U.S. ecommerce and online service businesses with a website, also subject to the Business Agents Policy. The sources reviewed do not publish a Latin American launch date. The help article limits the current experience to explaining products and policies and linking to the website: the agent does not complete purchases, bookings or customer order checks.
Claiming a profile, publishing an agent and buying ads are separate decisions. You do not need to launch an agent or advertise to use the profile features available after verification.
Prepare the website, WhatsApp and CRM for the next step
Our recommendation for a small business in Spanish-speaking Latin America is to prepare the destination before expecting new inquiries. Check that the website presents the same offering and policies as the profile and works well on mobile. Decide who responds when someone moves to WhatsApp and where follow-up is recorded.
In the CRM, keep the source you can verify, an owner and a dated next step. An aggregate topic does not identify a customer; do not turn it into a contact or attribute a sale without evidence. Read more about keeping the CRM as the source of truth when WhatsApp is the channel.
If you are also evaluating advertising, open the ChatGPT ads guide for Latin America. It covers another product with its own eligibility and billing; it does not determine Business Hub availability.
To review that journey with Kiia, bring your website and inquiry flow to a conversation. We can help define what information the prospect needs and how the inquiry reaches the team responsible for following up.
Sources and validity
Editorial verification: November 13, 2026. We reviewed the November 10 announcement, product page, setup help, profile policy, terms and agent policy. The ChatGPT country list and Shopify help are linked where used. Check those sources and your account options before acting: this is a beta and requirements may change. This Kiia guide does not imply affiliation with OpenAI.
Frequently asked questions
Can I claim a profile from Mexico, Peru or Chile?
The documentation checked on November 13, 2026 allows eligible businesses where ChatGPT and the required verification are available. Mexico, Peru and Chile appear on ChatGPT's supported-country list, but that does not confirm claiming for every business. Check business type, location and the methods offered in Business Hub. Local stores and restaurants can only claim an existing U.S. listing.
Are Business Agents available for Latin American businesses?
As of November 13, 2026, OpenAI limits them to eligible U.S. ecommerce and online service businesses with a website, subject to its agent policy. The sources reviewed do not publish a Latin American expansion date. Being able to manage a profile does not by itself enable an agent.
Will claiming make ChatGPT recommend my business more often?
There is no guarantee of more recommendations, higher placement, clicks or sales. A profile lets you contribute information, while ChatGPT keeps its independent recommendations and may use other sources. Claiming, publishing an agent and advertising are separate steps.
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